This project was a wonderfully free experience because it came together so quickly with not much time to sweat it. The British Design Museum were staging an exhibition of Paul Smith’s work and wanted a film. Onsight facilities were providing the displays for the exhibit and they pitched the idea to Sony who funded it in return for an opportunity to showcase their new 4k TV’s.
The location for the Mens fashion show was an old school in the centre of Paris and it was stunning, with lots of sunlight pouring in from massive skylights. The U shaped stage made choosing camera angles pretty straight forward, and the great French camera crews were brilliant considering there was only one rehearsal. All up, an amazing experience.
Matthew Huntley of SGF Ltd directed and Coasthouse of London produced the film.