Here are two simple, gently comic TVC’s for Japanese television which we thought stood zero chance of getting made.
After the initial meetings we figured like so many potential jobs, it would vanish. But the project kept on bubbling away, and eventually we found ourselves in a studio getting to work.
The client, Nitto Denko, wanted to promote their sponsorship of the ATP tournament. And Shun, the Creative Director from the Y&R in Japan, had sold them two spots with an “English sense of humour”.
Hogarth World Wide of London were the producers.
The second version is below.