This campaign began in such a low-key manner it felt totally at odds with the scale of the project once we got down to work. The shoots in Spain, Italy, Slovakia, and Switzerland were busy but great fun. High points; too many to mention, though being calf deep in orange pulp at the Ivrea Orange Carnival and feeling the frozen lake at St. Moritz bouncing underfoot as the racehorses thundered past are standout.
The campaign was produced for Canon by Coasthouse of London. Matthew Huntley of SGF Ltd directed and was director of photography.